Japan is currently facing a shortage of matcha, leading some stores to pause the sale of certain matcha-based products. In Singapore, tea shops, cafes, and supermarkets have also felt the effects of this scarcity, with some raising the prices of their matcha products by up to 15 percent since October.
So, what’s behind the Matcha Shortage in Japan?
Japan's matcha shortage currently stems from a combination of rising global demand, climate change, and labor challenges.
1. Rising Global Demand
Matcha is no longer just a staple in Japanese households. Its reputation as a superfood, packed with antioxidants and offering a unique umami flavor, has driven its popularity in Western and Asian markets. Cafés worldwide now feature matcha beverages and pastries on their menus, which created an overwhelming demand for this once-niche product.
2. Climate Change
Tea cultivation, particularly for high-grade matcha, is sensitive to weather conditions. Japan’s tea-growing regions, such as Uji in Kyoto, Shizuoka or Kagoshima, have seen fluctuating temperatures and unpredictable rainfall patterns, affecting tea yields and quality.
3. Labor Shortages
Producing matcha involves meticulous hand-harvesting and processing. It is no simple feat, and it takes a long time. However, Japan’s aging population and a declining workforce in the agricultural sector have made it difficult to sustain traditional tea farming practices which led to a lower supply.
Amid this scarcity, Sonomi, has stepped up to ensure matcha enthusiasts don’t have to compromise. Known for its commitment to quality and authenticity, Sonomi sources organic premium matcha directly from Japan.
Strong Partnership
Sonomi has cultivated long-standing relationships with their exclusive matcha suppliers, ensuring a steady supply of authentic matcha. Their focus on sustainable sourcing practices has allowed them to navigate the current challenges more effectively.
Premium Ceremonial Grade Matcha
Sonomi takes pride in offering only premium organic ceremonial-grade matcha, meticulously sourced to ensure exceptional quality. Perfect for those seeking an authentic matcha experience, Sonomi’s matcha caters to the most discerning tea enthusiasts who value purity and craftsmanship.
Accessibility in Singapore
Sonomi makes premium Japanese matcha accessible exclusively in Singapore through its online store. Sonomi ensures that matcha enthusiasts can easily explore and purchase their authentic organic ceremonial-grade matcha from the comfort of their homes.